4 min read
How we filter out fake & ad reviews
Our trust score explained — how we separate genuine patient experiences from paid promotions.
Why this matters
Korean cosmetic marketing relies heavily on paid blog and review content. For a foreigner, it's nearly impossible to tell genuine experiences from advertising.
How the trust score works
We aggregate genuine reviews, flag copy-pasted and promotional patterns, and score each clinic on the share of real reviews, review volume, and verification signals — then translate the real ones for you.
Frequently asked
- How can I tell if a Korean clinic review is fake?
- Fake reviews are often near-duplicates, heavy on promotional phrasing, or appear in coordinated bursts. We automatically flag these patterns and surface only genuine, ad-filtered reviews with a per-clinic trust score.